The vast majority of search engines used in Japan are Google, but Google’s services are not available in China.
Therefore, I think many Japanese companies in China use Microsoft Bing (hereinafter referred to as “Bing”) as a search engine.
* When connecting to Bing from China, both the domestic version and the international version can be used.
When creating a website in Japan and performing SEO optimization, if you are in Japan, it is okay as long as you pay attention to the SEO optimization of the Google search engine.
However, when searching the Internet in China, especially when searching for Japanese companies, it is also necessary to make full use of Bing’s SEO and website analysis tools.
* We will introduce the SEO and website analysis tools of Baidu search engine in another article.
Bing also provides a website analysis tool called Webmaster Tools, which has similar functions to Google Search Console.
This is an important tool for checking and analyzing the search performance and backlinks of the Bing search engine.
By the way, to understand the topic of this article, “How to display the website icon in Bing’s search results”, you need to register a webmaster tools account.
When implementing SEO measures and website analysis tools in the Bing search engine, depending on the specific situation of the website, its icon may still be displayed in the search engine as a “globe icon”, which seems to be the default setting of Bing.
When our website was searched in the Bing search engine, it initially displayed the “globe icon”, and even more than two months after the website was published, it still maintained the “globe icon” status.
After that, I applied for the URL (code) of the icon section in the sitemap registration of Webmaster Tools, but nothing changed.
In addition, I checked other blog posts and found that “Bing has its own icon HTML code”, so I wrote the HTML code in the <head> section, but it did not improve the problem.
After that, I checked several other blog posts, but still did not understand, so I had to contact the Bing support team using the Webmaster Tools account I registered.
Then, A support engineer from Bing (Microsoft) helped me “manually” display the icon.
* There is information that the appropriate size of the website icon is “196 x 196”, but there is no problem with the size of “48 x 48” or “64 x 64”.
We will introduce a method to contact Bing Customer Service and have them manually upload the website icon to Bing (Microsoft) to resolve this issue.
* This method is as of March 2025, so the contact method and processing method may change in the future.
① Click the “?” mark in the upper right corner
② Click “Bing Webmaster Support”
③ Click “Webmaster Support” in the left navigation bar
④ Click “Submit a Support Request” at the bottom of the page
⑤ Enter your name and email address
⑥ Select (or enter) the URL of the target website
⑦ In this case, the problem is with the display of the website icon, so select “Crawling problem”.
⑨ Select “Other”.
⑨ Enter the details of the problem according to the following points.
■ The icon of our website cannot be displayed in the Bing search engine.
■ The icon code is installed as follows.
※ Example: <link rel=”shortcut icon” href=”https://example.com/wp-content/themes/assets/images/favicons/favicon.ico” />
■ I registered the sitemap in Webmaster Tools, but it still does not appear after nearly a month.
■ The icon displays normally in other Google search engines.
■ The website uses a CMS (such as WordPress).
If you contact Bing Support with this information, you will receive an email in 1 to 2 weeks to let you know that the icon installation is complete.
<English Translation>
We would like to inform you that we have updated our favicon and it is expected to take 7-8 days to be reflected in Bing search results.
Hopefully this solution will resolve your issue.
I will close this ticket.
If you have any questions or concerns,
Please contact me or submit a new ticket.
I was previously confused by my site’s favicon not showing up in the Bing search engine, but ultimately, the quickest way to resolve the issue was to contact Bing (Microsoft) support directly.
If you are a website owner and are experiencing issues with your favicon not showing up, I hope this article will help you.
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